The core marketing courses must be taken through enrollment at SMU. Dr. Chris du Plessis is an Assistant Professor of Marketing at Lee Kong Chian School of Business, Singapore Management University (SMU). Real Estate. Core courses not included in the 16-hour total: Plus 10 hours of marketing functions and topics courses, with a minimum of 4 hours from the functions list: International Student and Scholar Services, Dedman College of Humanities and Sciences, Simmons School of Education & Human Development, Simmons School of Education and Human Development, Print Degree Planner (opens a new window), MKTG 6205 - Customer Insights and Market Intelligence, MKTG 6212 - Advanced Marketing Communications Management, MKTG 6215 - Advanced Product and Brand Management, MKTG 6218 - Multichannel Marketing Management, MKTG 6223 - Understanding What Customers Value, MKTG 6224 - Research for Marketing Decisions, MKTG 6225 - Retailer Behavior and Sales Promotion, MKTG 6230 - Customer Engagement and Loyalty Management, MKTG 6232 - Digital and Social Media Marketing, Acalog™ Academic Catalog Management System™ (ACMS™). Marketing majors also have the opportunity to participate in an internship program. A nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located near the heart of Dallas. We offer the Marketing major at the undergraduate level. Core business courses in … The University is strengthened by its partnership with the Dallas region, a global center of commerce and culture. SMU’s Temerlin Advertising Institute for Education and Research (TAI) will train you to search for unique solutions in advertising. An internship usually requires full-time employment in a marketing … The George W. Bush Presidential Center (left) offers unique learning experiences to SMU students – including free admission to museum exhibits – plus research opportunities for faculty and scholars from around the world. Senior-Level Marketing Practicum In a standing partnership with Fox Sports, students develop real-world marketing plans to bolster the sports network's presence in the Southwest. Our 11:1 student-to-faculty ratio means students build strong relationships with outstanding faculty who champion their ambition and drive, whether it’s for tackling climate change, fighting cancer or pursuing another passion. The provisions of the publication are not, however, to be regarded as an irrevocable contract between the student and Southern Methodist University… SMU’s 11,000 students benefit from small classes, research opportunities, leadership development, international study and innovative programs. Ms. Patricia Lui is currently a full-time lecturer of marketing at the Lee Kong Chian School of Business in the Singapore Management University. Choose the program that’s right for you at Saint Mary’s University. SMU’s singular approach to integrating rigorous learning with hands-on experience will prepare you to achieve your educational goals and expand your world in ways you never imagined. … This research guide provides access to resources useful for marketing and advertising. Marketing, B.B.A. Please enable Javascript for full functionality. To earn the B.B.A. "Th hollistic SMU BBM programme is relevant and has provided me with a head start for the corporate world. The provisions of the publication are not, however, to be regarded as an irrevocable contract between the student and Southern Methodist University… For general inquiries pleas… The University is strengthened by its partnership with the Dallas region, a global center of commerce and culture. Teaching and research fuse into breakthrough experiences in one of the brightest academic communities in the world. Teaching and research fuse into breakthrough experiences in one of the brightest academic communities in the world. The Saint Mary’s approach. You may also find the Demographics, the Industries and Markets, and the Advertising (by Fondren … Department Email: marketing@smu.ca From the Academic Calendar: The Department of Marketing offers a program for marketing majors which, in addition to the general requirements for a Bachelor of Commerce degree as outlined in Section 3 of this Calendar, requires students to take MKTG 3376 (Consumer Behaviour), MKTG 3378 (Marketing Research), MKTG 3379 … SMU Business, Management & Marketing Bachelor’s Program During the 2018-2019 academic year, 518 students graduated with a bachelor's degree in business, management and marketing from SMU. We’d like to help you shape yours. The provisions of the publication are not, however, to be regarded as an irrevocable contract between the student and Southern Methodist University… The Entrepreneurship major is for undergraduates who want to learn about creating new businesses, either as stand-alone new firms or as part of existing organisations' new business growth plans. While taking the Bachelor of Commerce degree at the Sobey School of Business, you’ll focus on researching markets, advertising products, consumer behavior, and working … We prepare student-athletes for life by equipping them with the knowledge and skills required to become valuable citizens and leaders in their communities. degree with a major in marketing, students must complete all University wide requirements and the core B.B.A. In the Marketing major, you will learn to use consumer research to develop competitive and sustainable marketing strategies. The requirements of the Marketing Major Completing a marketing major at SMU involves taking six courses. A nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located near the heart of Dallas. Marketing. not opting for any business major) by selecting 6 courses from any of the 10 business majors. Ours is a community of people forging their own paths. We prepare student-athletes for life by equipping them with the knowledge and skills required to become valuable citizens and leaders in their communities. Energy Management. SMU’s 11,000 students benefit from small classes, research opportunities, leadership development, international study and innovative programs. Key marketing activities include designing new offerings, modifying existing offerings, pricing, logistics, sales management, and gathering market information. Those courses noted with "UC" are not actual course titles, but representing a course that fulfills a specific University Curriculum requirement. SMU’s singular approach to integrating rigorous learning with hands-on experience will prepare you to achieve your educational goals and expand your world in ways you never imagined. Degree … Every effort has been made to include in this catalog information that, at the time of publication, most accurately represents Southern Methodist University. Southern Methodist University is a private institution that was founded in 1911. She completed her Ph.D. in Marketing … Diverse courses and programs from diplomas and certificates to bachelor and graduate degrees. These teams collaborate closely in developing marketing strategies and materials to strengthen recognition by alumni, donors, prospective students, parents, current students and the broader community that SMU truly shapes world changers. degree with a major in marketing, students must complete all University wide requirements and the core B.B.A. This is one example of how the marketing major can be sequenced. SMU offers 16 nationally competitive sports programs and more than 30 individual and team intramural activities. To earn the B.B.A. Through the study of marketing… We’d like to help you shape yours. Marketing graduates find work in diverse industries, including branding, advertising, digital media, sales, retail, consulting, and marketing … Every effort has been made to include in this catalog information that, at the time of publication, most accurately represents Southern Methodist University. Interview with SMU lecturer Ms. Patricia Lui. degree requirements , and satisfy the following … Our graduates have gone on to build illustrious careers as brand managers, business development executives and consultants, in a wide variety of industries, including consumer goods, financial services, tourism, technology, retailing, industrial goods and services, advertising, and marketing research. Concentrations. Marketing deals with how products are created, developed and sold, but ultimately, it’s about managing relationships — with clients, customers, shareholders, partners and others. Marketing fits well, academically, as well as career-wise, with a wide variety of other SMU majors (but perhaps especially finance, operations, strategy, corporate communications, information systems, economics and psychology). Those in italics are business subset or major specific classes. Please enable Javascript for full functionality. Ours is a community of people forging their own paths. Alternatively, you can opt for the generalist route (i.e. The George W. Bush Presidential Center (left) offers unique learning experiences to SMU students – including free admission to museum exhibits – plus research opportunities for faculty and scholars from around the world. Every effort has been made to include in this catalog information that, at the time of publication, most accurately represents Southern Methodist University. The minor in business administration provides a comprehensive introduction to business for SMU students who have majors … Current students should check the SMU Catalogs for degree requirements, which are based on the … SMU is one of only nine universities affiliated with a presidential library. SMU students, faculty and alumni are changing the world through their chosen fields, civic engagement and service to society. Degrees & Programs Bachelor of Business Administration in Marketing; Master of Business Administration with a Concentration or Minor in Marketing… The Marketing major is part of the business, management & marketing program at Southern Methodist University. Every effort has been made to include in this catalog information that, at the time of publication, most accurately represents Southern Methodist University. Prior to joining SMU in July 2017, she received a Ph.D in Marketing … Major. Entrepreneurship. Students may choose to take zero or one credit hour for the required internship; if one credit hour is chosen, the required minimum hours for the major will be increased from 51 to 52. Marketing & Communications is led by an assistant vice president and organized in six functional teams: creative marketing, planning, media and community engagement, university communications, digital marketing and social media teams. It has a total undergraduate enrollment of 6,710, its setting is urban, and the campus size is 234 acres. Javascript is currently not supported, or is disabled by this browser. SMU students who are NOT seeking a major in the Cox School may select from two business minors. We've pulled together some essential information you should know about the program, … SMU offers 16 nationally competitive sports programs and more than 30 individual and team intramural activities. SMU students, faculty and alumni are changing the world through their chosen fields, civic engagement and service to society. *Included in the SMU Cox Interdepartmental Seminar Series. This program, usually paid, is designed to give you practical business experience and academic credit at the same time. degree requirements , and satisfy the following additional requirements: International Student and Scholar Services, Dedman College of Humanities and Sciences, Simmons School of Education & Human Development, Simmons School of Education and Human Development, MKTG 3345 - Sales and Distribution Management, MKTG 3350 - Digital and Social Media Marketing, Print Degree Planner (opens a new window), Acalog™ Academic Catalog Management System™ (ACMS™). The provisions of the publication are not, however, to be regarded as an irrevocable contract between the student and Southern Methodist University… These and other marketing activities are … The global exposure from an international exchange programme to an overseas internship stint … SMU is one of only nine universities affiliated with a presidential library. 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